UK supermarket retailer has re launched its TU clothing range with a revamp of its website and a new TV advert. It’s a move designed to up the level of attention the non-food sector of the retailer receives in the public and to compete in the clothing sector with leaders Primark, Tesco and Asda. Sainsbury’s has expanded its TU products in recent times and the retailer claims that it is now the seventh biggest clothing, footwear & accessory brand in terms of sales in the UK, according to data from Kantar Worldpanel.

The campaign advert showcases the brand’s new summer range, features the song ‘At Last’ by Etta James and carries the strapline ‘clothes you can’t wait to wear’.

What do you think? I quite like the TV advert. Plus the clothing is looking really good 🙂