When the sun goes down, a whole new world full of endless possibilities awakes and is waiting to be explored. But for most of us, that begs the next two obvious questions: where should we go, and who’s the designated driver?

Thankfully the clever people at Smirnoff have you covered on both fronts with their newly launched Explore The Night App, giving you access to the free Explore the Night cabs which already hit the streets in November, & are available during December as well.

In order to book a cab, you will need to download the Explore The Night App, which will allow you to arrange for a cab to collect you and take you to either your destination of choice or take a chance and have the cab driver take you to a predetermined location that may lead to a night of endless possibilities. Who wouldn’t mind that?

Also on offer will be Explore The Night events, whereby pre-selected venues will be hosting well known acts such as Euphonic, Warras and DJ Fresh and many more. One of the pre-selected venues in Durban is Billy The Bums. So, those looking for a bit of night time revelry need simply purchase a can of Smirnoff Ice Double Black with Guarana at participating outlets. You’ll receive a wrist band which entitles you to free access to the Smirnoff Ice Double Black with Guarana events and cabs to take you to the next venue, where the party will start all over again.

To book one of the cabs, visit the Google Play and Apple iStore app store on your smartphone, download the free Explore The Night App and you could be sitting pretty in a free cab ride – exploring the night and its endless possibilities between 7pm & 2am on Friday and Saturday nights.

Warning: All the rides are free, but some will be special 😉

So go on – rebel against the light and get ready to #ExploreTheNight  with Smirnoff Ice Double Black with Guarana. Visit www.explorethenight.com to find out more, or download the Explore The Night App from iTunes or Google Play.


**Not for sale to persons under the age of 18. Drink Responsibly.

So, now that I have told you all about what Smirnoff ICE is up to with the #ExploreTheNight App, you should know that this month I will be sharing much more with you about my own experience using the free cab service, & how you could be a part of the journey. 


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