In celebrating the modern, multifaceted, unique women of the world, PANDORA has launched the #UniqueAsWeAre campaign. As a brand, PANDORA is present in 100 countries, across six continents. That being said, the PANDORA customer is obviously a very diverse group with not only different nationalities & races; but also completely different personalities, making each of these women unique in their own way. The goal behind the PANDORA #UniqueAsWeAre campaign is to embrace this individuality & connect with women worldwide on a much deeper emotional level.

For me, this campaign was different for me to work on for a few reasons. Firstly, upon signing up to be a part of this #UniqueAsWeAre campaign, I had not shopped at PANDORA before. This was my first experience of going into store, choosing a bracelet, & picking out charms too. This was quite a fun process. I can honestly say I enjoyed it. I chose charms that I felt were special to me. The camera charm is self-explanatory. My life is collection of photographs spread out over my blog & social media. Also self-explanatory, was the shopping bag charm. I know I’m not alone with how much I love to shop, right? The last charm I picked up for my snake bracelet was the THANK YOU charm. It has the word THANK YOU in different languages written/engraved on it. I think this one is extremely special to me, because it’s a reminder to be grateful for everything I have. I won’t lie, by the time I left the PANDORA store, I already had a few other charms in mind to add to my bracelet. Could this be my new addiction?

Another reason why this campaign different from working on other projects, was because it posed the question: What makes you unique? I pondered about this for a while, & eventually came to the conclusion that I am unique because I am driven by my confidence. My confidence in myself pushes me to achieve my goals. My confidence also comes through in my fashion choices. If I was not confident, I would not wear half the things I do. I am able to be bold at times because I trust my gut when it comes to my fashion choices. For me, jewelry is different to fashion. I like to keep my choices in jewelry very simple. You can see this is my PANDORA selection.

I hope you have enjoyed today’s post. I had an amazing time working on it with Jerome Stoffels (photos) & Stefan Rust (video). I am definitely interested in hearing what you think makes you unique as a woman, so be sure to leave a comment & share your thoughts!